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Internet Direct Mail: The Complete Guide to Successful E-Campaigns by Robert W. Bly,

The Internet has changed the way we do business. Customers expect websites, information links, one-stop-shopping online--and businesses are scrambling to meet their demands. "Be proactive. Embrace the Internet as a powerful marketing tool, list mailing marlboro and you'll reap the rewards of this new medium," say the authors of "Internet Direct Mail." Their practical, step-by-step guide shows you how to maximize the unique features of the Internet to create low-cost, highly effective direct-marketing campaigns. If your company is networked list mailing marlboro and has a website, nothing should stop you from marketing directly to your online customers list mailing marlboro and prospects. E-mail campaigns are not only less costly list mailing marlboro and more effective than paper mailings but also bring you instantaneous results list mailing marlboro and help you make lasting links with customers in a way that's impossible using "bricks-and-mortar" techniques. "Internet Direct Mail" is written for those who need to know how to create, send, list mailing marlboro and track the results of an e-mail campaign. It's also a valuable reference for those who are already marketing online list mailing marlboro and want to find out how to improve results while avoiding the mistakes that can cost you sales or customer goodwill. "Internet Direct Mail" addresses the questions list mailing marlboro and concerns of serious, legitimate marketers, including: How do I avoid the appearance of "spam"? Will my prospects expect free products? Do I need to use fancy graphics? How will I get my busy, surfing prospects to stop list mailing marlboro and open my message? Here are the tips you need to write simple yet sizzling body copy, create a subject line that's impossible to ignore, list mailing marlboro and build a strong house e-mail list that may, over time, outperform your current postal list. You'll find that much ofwhat you already know about direct marketing translates easily to the Internet. "Internet Direct Mail" reviews these basics thoroughly yet never lets you forget that you're dealing with a fast-changing, highly technical medium.
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Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct by Nat G. Bodian,

Nat Bodian, a direct marketing veteran who remains on the cutting edge of the field, delivers tested guidance on all aspects of direct mail; card packs; mailing lists; list brokers, compilers, list mailing marlboro and managers; telemarketing; printing, production, list mailing marlboro and letter shop procedures; list mailing marlboro and mail-order print ad techniques. Full treatment of each topic helps you define it, use it to your best advantage, avoid pitfalls, evaluate other options, list mailing marlboro and measure response. Yet, while the coverage is truly broad list mailing marlboro and up-to-the-minute - including new FTC regulations list mailing marlboro and emerging technologies - you need not wade through long sections of secondary text to find the information you seek. "Each of the more than 1,000 entries is the 'pure' idea expressed in the simplest terms list mailing marlboro and fewest words", the author notes. "Each entry is complete, succinct, list mailing marlboro and easily digestible". Some examples: . Rule 20:04 - Heaviest Single Day's Response from Mailing: As a rule, says Hershell Gordon Lewis, a mail order expert, you can expect the heaviest single day's response to a mailing on the second Monday after the first order arrives. Rule 55:04 - Best Ad Position in Business Periodicals: As a rule, an advertisement in a specialized business periodical will attract the most attention on the page facing the table of contents. To complement its wide scope, Direct Marketing Rules of Thumb also provides greater in-depth coverage of specific direct marketing aspects than any previous book on the subject. For example, it devotes full chapters to reply cards ... return envelopes ... response devices order forms ... card-pack design ... virtually all types of mailing lists, including business, consumer, professional, medical, periodical, andfund-raising ... typography selection ... list mailing marlboro and the use of 800 numbers in space ads list mailing marlboro and inbound telemarketing. Extensive key-word indexing list mailing marlboro and careful cross-referencing help you further pinpoint relevant data.
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